2021 is almost here!
It has been quite the year for the entire world, filled with many challenges as well as some opportunities! In a time of such isolation and separation, we have made it part of our mission to help bring people together.
After deciding to launch our business during a pandemic, establishing several exciting partnerships, and extending our product lineup, we’re taking the time to reflect and look back at our year. We want to give you an exclusive behind the scenes look at some of the fun we’ve had over the course of the year!
After launching, our order volumes quickly picked up; this apparent overnight increase in demand gave us just enough time to quickly turn our (entire) house into our own personal fulfillment centre!
PS. Let’s just say that my husband’s fine motor skills are well defined now.
We also had a ton of fun packing and shipping out to you – our most important asset, our customers. We know how important the customer experience is, which is why we manage every aspect of the business internally, from procurement and packaging the products for delivery, all the way to fulfillment.
We were incredibly excited to be invited to our very first pop-up-shop at Run the World Summit in Square One Mall in Mississauga, Ontario. This was an incredible first opportunity for us to showcase our products in person and leverage a high-traffic physical location to reach Christmas shoppers. Sadly, due to Covid19 restrictions and a lockdown, we were unable to participate. That being said, the event has been rescheduled for the spring, and we’re excited for the second chance to participate and be affiliated with such an empowering event. There’s a quick snap above of what our Christmas themed booth would have looked like – we can’t wait to redesign for spring!
We recently introduced a line of clean-burning, soy candles. We have been heavily involved in the scent formulation, vessel sourcing, and production process to ensure the high-quality products that we are proud to stand behind. We’ve included some pictures of our first batch being poured in our new larger 75-hour burning candles! This is absolutely an art, and nothing short of amazing as we watched the wax harden and our candles come to life!
We have been very fortunate these last few months in obtaining a few extremely exciting partnerships. First, we landed a partnership with Indigo and their new gift offering, Thoughtfull, which is amazing! We are also incredibly excited to announce that just days before Christmas, we launched in 4 Nordstrom Canada stores, as well as online at Nordstrom.ca as one of their official vendors. These partnerships are an incredible accomplishment for the M&L team, after only being live for 4 months – we can’t wait to continue to develop and grow these partnerships.
What do we have up our sleeves for 2021 you ask? Well, the first is to add some sleeves to our business! We will be announcing our amazing apparel line in the new year; filled with comfy cozy pieces made from only the best material and all designed here in Canada! We will also be adding some new scents and products to our lineup – so please if you have any favourites, or something you’d like to see, let us know by reaching out to @maplelather on Instagram, Twitter or Facebook. We want to be sure to add what you, our customers are looking for!
With that, we wish you a very safe and Happy New Year!
– the M&L Team